A real shopper who picks produce you’d pick yourself — firm avocados, ripe bananas — from Whole Foods and Trader Joe’s. Recipes + pantry checker plan the week. You pay shelf price. One flat weekly fee. No markup.
First delivery week announced soon. We still open at 10 founding families. Founding families get a week’s notice and pick their plan before anything ships. No charge until your first delivery.
Free to join. No charge until first delivery. Founding $69 / $89 / $109 locked for 12 weeks.
We use your email and ZIP only to contact you about our Omaha launch. No spam, no selling your info. Privacy policy
Three reasons busy Omaha families are making the switch from Hy-Vee runs and Instacart gambles.
Firm avocados because you're not using them until Wednesday. Ripe bananas for tomorrow. Your shopper picks like you would — not gig-app substitutions. And if the first shop's produce misses your standard, that week's fee is on us.
Your recipes and a pantry checker are stored for your house, so "what's for dinner" doesn't eat your Sunday. Both go live with the service — never a hurdle to joining.
One shop across both stores, and when both carry an item we pick the better price. Instacart doesn't carry Trader Joe's here. You pay shelf price plus one flat founding fee — that's the whole bill.
An illustration of how a weekly basket can compare when you combine Whole Foods 365 brand and Trader Joe's staples. We'll publish verified Omaha shelf prices after our in-store price walk.
Joining takes an email and a ZIP. Everything else starts when we launch — not before.
Email + Omaha ZIP. No charge.
First delivery week announced soon. You get a week’s notice. Pick Basic $69, Premium $89, or Full Service $109.
Produce picked like it’s for their own family. Whole Foods + Trader Joe’s — Instacart doesn’t shop Trader Joe’s here. Recipes and pantry checker start when we’re live — not as a requirement to join.
You pay exactly what the store charges. The service fee is separate, visible, and honest. Always.
Zero markup on groceries. You see the store receipt. The service fee is the only cost above your food. That's the deal.
Founding Families lock these rates for 12 weeks after first delivery. No charge until we're live.
Every order shows two clear line items: what the store charged for your groceries (no markup, ever) and your flat service fee. That's it.
You see the actual Whole Foods and Trader Joe's prices. What the store charged is what you pay.
No delivery surcharges. No "service fees" buried in the grocery total. One flat, visible weekly fee.
If the first delivery isn’t up to your standard, you don’t pay that week’s fee. After that, anything not right gets replaced on the next order. No questions asked.
Here's what surprises most families: Hy-Vee runs about 19% higher than Walmart, and when you combine the best prices from Whole Foods and Trader Joe's, the total grocery cost is often comparable to a single Hy-Vee trip. The weekly service fee ($69–$109 depending on plan) is the only added cost — groceries are passed through at shelf price with zero markup — and it buys you 3+ hours every single week.
Instacart doesn't shop Trader Joe's in Omaha, so half of what makes this work isn't even on their menu. And produce is where you taste the difference: a gig shopper who's never met you grabs whatever's closest on the shelf, while your shopper knows you want firm avocados because you're not using them until Wednesday. They serve about a dozen families and build a real relationship with yours. Completely different experience.
Simple: if your first delivery isn't up to your standard, that week's fee is on us. After that, anything not right gets replaced on the next order, no questions asked. And it rarely comes to that — your shopper serves about 12 families, gets to know exactly what you want, and picks like they're shopping for their own family.
Whole Foods and Trader Joe's — the two stores with the best organic selection and often the best prices on quality ingredients. Depending on your plan, we shop one or both stores and combine the best prices from each.
That's the old reputation. On everyday items, Whole Foods 365 brand and Trader Joe's are actually comparable to or cheaper than Hy-Vee — especially on organic. The difference is quality: better food. And when we combine the best prices from both stores, the total is often lower than a single Hy-Vee trip.
First delivery week announced soon. We still open at 10 founding families — that's how each shopper keeps about a dozen families.
Founding Families lock $69 / $89 / $109 for 12 weeks after first delivery. You'll get a week's notice before that first delivery, with a plan to pick. Nothing is charged until then.
First delivery week announced soon. We still open at 10 founding families. Founding families get a week’s notice and pick their plan before anything ships. No charge until your first delivery.
Free to join. No charge until first delivery. Founding $69 / $89 / $109 locked for 12 weeks.
We use your email and ZIP only to contact you about our Omaha launch. No spam, no selling your info. Privacy policy