Now accepting Omaha families

We shop.
You get your Sunday back.

Premium grocery delivery from Whole Foods & Trader Joe's by a personal shopper who knows your family. Better food. Often better prices. And your Sunday morning back.

You're on the list! Your first Sunday starts soon.
SMJK
Join 0 Omaha families on the waitlist
How It Works

Three steps to your Sunday back

  • 1
    Upload your recipes Share your family favorites. We build your pantry profile.
  • 2
    Pick your meals for the week Choose from your recipes. We generate the perfect grocery list.
  • 3
    We handle the rest Your personal shopper picks the best at Whole Foods & TJ's. Delivered to your door.
💰 Often cheaper than Hy-Vee
3+ hours saved every week

Better food. Honest prices.
Your Sunday back.

Three reasons busy Omaha families are making the switch from Hy-Vee runs and Instacart gambles.

🍅

Better Food, Often Better Prices

Hy-Vee runs approximately 19% higher than Walmart. When we combine the best from Whole Foods and Trader Joe's, your total is often comparable to a single Hy-Vee trip — with dramatically better quality.

"You already know Whole Foods and Trader Joe's beat Hy-Vee on quality. We just eliminate the drive."
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A Shopper Who Knows You

Each shopper serves 10-15 families and builds a real relationship. They know you want firm avocados because you're not using them until Wednesday. No gig worker does that.

"Your shopper picks the ripest avocado because they know when you're using it. Completely different experience."
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Your Sunday Back

For a dual-income family, 3+ hours every Sunday morning is priceless. For the cost of one family dinner out, you get every Sunday morning back for a month.

"Is getting your Sunday morning back worth less than one dinner out per month?"

You might already be overpaying at Hy-Vee.

See how a typical weekly grocery run compares when you combine the best prices from Whole Foods 365 brand and Trader Joe's staples.

📈  Interactive price calculator coming soon
Item Hy-Vee WF + TJ's Best
Organic Whole Milk (gal) $7.49 $5.99
Organic Chicken Breast (lb) $9.99 $7.49
Avocados (each) $1.99 $1.29
Organic Berries (6oz) $5.99 $3.99
Sourdough Bread $5.49 $3.99
Organic Eggs (dozen) $6.49 $4.99
Sample Basket Total $37.44 $27.74
* Sample prices for illustration. Real Omaha pricing data coming soon after our in-store price walk.

From recipes to your doorstep

No app to learn. No complicated menus. Just your meals, your shopper, your door.

1

Upload Your Recipes

Share your family's favorite recipes. Our AI learns your pantry and preferences over time.

2

Pick Your Meals

Each week, choose what your family wants to eat. We generate the perfect grocery list instantly.

3

We Deliver

Your dedicated shopper handpicks everything from Whole Foods & Trader Joe's and delivers to your door.

One flat weekly fee. Zero markup on groceries.

You pay exactly what the store charges. The service fee is separate, visible, and honest. Always.

Basic
$69/wk
service fee only
  • 1 store (WF or TJ's)
  • Personal shopper
  • Pantry learning AI
  • Standard delivery window
  • AI meal planning
Join Waitlist
Full Service
$109/wk
service fee only
  • 2 stores (WF + TJ's)
  • Personal shopper
  • Pantry learning AI
  • Priority delivery window
  • AI meal planning
Join Waitlist

Zero markup on groceries. You see the store receipt. The service fee is the only cost above your food. That's the deal.

You see exactly what you're paying for.

Every order shows two clear line items: what the store charged for your groceries (no markup, ever) and your flat service fee. That's it.

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Real store receipts

You see the actual Whole Foods and Trader Joe's prices. What the store charged is what you pay.

🔒

No hidden fees, ever

No delivery surcharges. No "service fees" buried in the grocery total. One flat, visible weekly fee.

🔁

Not right? We replace it.

If any item isn't up to your standard, we replace it on the next order. No questions asked.

My Sunday Back

Weekly Order Receipt • March 2, 2026
Organic Whole Milk$5.99
Organic Chicken Breast x2$14.98
Avocados x4$5.16
TJ's Organic Berries x2$7.98
365 Sourdough Bread$3.99
Organic Free-Range Eggs$4.99
+ 18 more items...$94.32
Groceries No markup $137.41
Premium service fee$89.00
This week's total$226.41

Everything you want to know

Isn't this expensive?

Here's what surprises most families: Hy-Vee runs about 19% higher than Walmart, and when you combine the best prices from Whole Foods and Trader Joe's, the total grocery cost is often comparable to a single Hy-Vee trip. The service fee is the only added cost — and it buys you 3+ hours every single week. That's less than most families spend on one dinner out.

Why not just use Instacart?

Instacart doesn't carry Trader Joe's. Their shoppers are gig workers who've never met you and grab whatever's closest on the shelf. Your My Sunday Back shopper knows your family. They know you want firm avocados, organic berries for the kids, and that you hate bruised apples. Completely different experience.

How do I know you won't pick bad produce?

That's actually our biggest advantage. Your shopper serves about 12 families. They get to know exactly what you want. They're not grabbing and going — they're choosing like they're shopping for their own family. And if something's ever not right, we replace it on the next order, no questions asked.

Which stores do you shop from?

Whole Foods and Trader Joe's — the two stores with the best organic selection and often the best prices on quality ingredients. Depending on your plan, we shop one or both stores and combine the best prices from each.

Isn't Whole Foods expensive?

That's the old reputation. On everyday items, Whole Foods 365 brand and Trader Joe's are actually comparable to or cheaper than Hy-Vee — especially on organic. The difference is quality: better food. And when we combine the best prices from both stores, the total is often lower than a single Hy-Vee trip.

When are you launching?

We're building our waitlist now and plan to launch once we reach 200 families. Join the waitlist to lock in early-bird pricing and be among the first Omaha families to get their Sunday back.

Ready to get your
Sunday back?

Join the waitlist and be among the first Omaha families to experience premium grocery delivery with a personal shopper who knows you.

You're on the list! Your first Sunday starts soon.